The new avatars are a step up from HBO Max’s limited profile customization options, such as changing the color background and adding the user’s name. WBD previously revealed that it’s adding default kid profiles for new subscribers as well as the option to limit certain content based on the child’s age - little kids, big kids, big kids plus, pre-teens or teens. There are even kid-friendly options like “Sesame Street,” “Scooby Doo” and “Tom & Jerry.” Other characters include those from Harry Potter, Justice League, “The Big Bang Theory,” “The Sopranos,” “Friends,” “House of the Dragon,” “Insecure,” “Hacks,” “The West Wing,” “Peacemaker” and much more. Users can now customize their profile to have an icon of Joel (Pedro Pascal) from “The Last of Us,” Logan Roy (Brian Cox) from “Succession,” Jon Snow (Kit Harington) from “Game of Thrones” or Tanya (Jennifer Coolidge) from “White Lotus.” Starting with a personal favorite, Max is giving subscribers mower than 350 new profile avatar options for them to represent their favorite TV or movie character. The platform brings a ton of new features and updates for users to enjoy, including more personalization, an improved home page, a more straightforward navigation menu, better performance and more.

This means Max subscribers can interact with things like pause ads, which are ads that appear when users hit the pause button “one-click reveals,” an ad that reveals a surprise message, promotion or trivia answer carousel ads that display multiple products extendable ads, which are immersive for users and “locator” ads, where users can learn about nearby merchants in their area. In addition to traditional pre-roll and mid-roll ads, advertisers also get new interactive options.

Speaking of ads, the company introduced new ad formats for advertisers during this year’s Upfront presentation.

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